Job Title:  Sr Analyst Consumer Insights

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

The reputation of Southern Glazer’s is well-established, and it's no surprise that we are regularly recognized for our culture. Southern Glazer’s has been recognized by Newsweek as one of America’s Greatest Workplaces for Inclusion and Diversity, as well as for Women and Parents and Families. These accolades speak volumes about our commitment to creating a supportive and inclusive culture of belonging for all employees.

As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Overview

The Consumer Insights Senior Analyst will be responsible for gathering, analyzing, and interpreting data related to consumer insights that focus on preferences and behaviors. This role will support the marketing and sales teams by providing actionable insights to drive business decisions and strategies. The ideal candidate will possess strong analytical skills and have a passion for understanding consumer trends.

Onsite required: 4-5 days a week in person in Miramar 

Primary Responsibilities

• Collect and analyze data on consumer demographics, preferences, needs, and buying habits
• Conduct primary and secondary research to gather relevant market data
• Develop and maintain databases of consumer insights and market trends
• Prepare and present reports and presentations to internal stakeholders
• Collaborate with marketing and sales teams to identify and address business needs
• Monitor and analyze competitive market strategies
• Utilize data visualization tools to create comprehensive dashboards
• Stay up to date with industry trends and emerging consumer behaviors
• Conduct surveys, focus groups, and other research methods to gather data
• Provide recommendations based on data analysis to improve marketing and sales strategies

Additional Primary Responsibilities

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or related field
• 2+ years of experience in market research or consumer insights
• Some experience in consumer insights tools such as Numerator, Spectra, Nielsen Home Scan Panel, among others
• Strong analytical and critical thinking skills
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team environment
• Strong attention to detail and organizational skills

Physical Demands

• Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine
• Physical demands with activity or condition may include occasional to the rare amount of time include walking, bending, reaching, standing, and stooping
• Critical nature of this job may require extended hours, overtime and weekends
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.